Wednesday, November 19, 2008
Monday, January 28, 2008
Google AdSense - How to Make More Money
The question in front of me was how to make mone from Google Adesnce ( a Pay per click model)
I did a research and the result is here...
The Formula for revenue is Revenue = (Impressions * CTR * CPC)
To get more revenue we have to do the following
Increase Impressions : can be done by Word of Mouth or Social Networking
Increase Click-Through-Ratio (CTR) : Adjust Adsence to increase click through rate
Increase Cost-Per-Click (CPC) : And increase the revenue.
To increase the CTR there are on page factors that need to look at.
Ad placement
Ad color
Ad unit style
Total number of links
So need to palan it properly before you start adding Adsence...
Enjoy the revenue and contact me if you need any help
Online Marketing Analysis with Google Analytics
Join us for an encore of our training session entitled Powering Your Business with Google Analytics. Presented by industry gurus Justin Cutroni and Danielle Giandomenico of EpikOne, these events are designed to ensure your online business performs better in 2008 than it did in 2007 by improving your use of Google Analytics. Justin and Dani will guide you through EpikOne's best practices and proven methodologies using Google Analytics and website usability. The training includes a 2 hour webinar followed by 1/2 hour of Q&A with Justin and Dani.
The seminar will cover
Online Marketing Analysis with Google Analytics
Justin Cutroni, Director of Analytics and Testing for EpikOne, has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics. An analytics industry leader, widely read blogger and author of Google Analytics Short Cuts from O'Reilly, Justin will provide best practices for analyzing and optimizing your marketing initiatives with Google Analytics.
Critical and often overlooked marketing campaign tracking techniques
Effective campaign reporting and analysis
Tips and best practices for success
Website Usability with Google Analytics
Danielle Giandomenico, Director of Usability for EpikOne works with Fortune 500 organizations and startup businesses to improve their websites by combining the art of design and science of analytics. Danielle will share the techniques and expert tips she uses with clients to improve user experiences and online business metrics.
Lead form and shopping cart enhancements that lift conversions
Key metrics in Google Analytics you should focus on when measuring website effectiveness
Examples of three websites with different business models that benefited from EpikOne usability analysis
SiteScan - Google Analytics Diagnostic tool
A nice tool form EpikOne Online Marketing and Optimization
SiteScan now supports the new Google Analytics tracking code - ga.js.
Try a Free SiteScan now!
Friday, January 25, 2008
SEO and Marketing Tips
Alexa
SEOMOZ -News, Tips and highlights from the Search Marketing Industry
SEO Book -A leading SEO resource focused on helping successful webmasters make money and increase their profits through driving targeted traffic to their sites.
Performancing -Helps Bloggers Succeed, discussing SEO tips, adsense, copywriting, etc…
SEO Chat - All you need to know about Search Engine Optimization, Google Optimization.
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