Online Marketing Analysis with Google Analytics

Join us for an encore of our training session entitled Powering Your Business with Google Analytics. Presented by industry gurus Justin Cutroni and Danielle Giandomenico of EpikOne, these events are designed to ensure your online business performs better in 2008 than it did in 2007 by improving your use of Google Analytics. Justin and Dani will guide you through EpikOne's best practices and proven methodologies using Google Analytics and website usability. The training includes a 2 hour webinar followed by 1/2 hour of Q&A with Justin and Dani.

The seminar will cover

Online Marketing Analysis with Google Analytics
Justin Cutroni, Director of Analytics and Testing for EpikOne, has consulted with hundreds of organizations around the globe to optimize their use of Google Analytics. An analytics industry leader, widely read blogger and author of Google Analytics Short Cuts from O'Reilly, Justin will provide best practices for analyzing and optimizing your marketing initiatives with Google Analytics.

Critical and often overlooked marketing campaign tracking techniques
Effective campaign reporting and analysis
Tips and best practices for success


Website Usability with Google Analytics
Danielle Giandomenico, Director of Usability for EpikOne works with Fortune 500 organizations and startup businesses to improve their websites by combining the art of design and science of analytics. Danielle will share the techniques and expert tips she uses with clients to improve user experiences and online business metrics.

Lead form and shopping cart enhancements that lift conversions
Key metrics in Google Analytics you should focus on when measuring website effectiveness
Examples of three websites with different business models that benefited from EpikOne usability analysis